Meet Kristina Alexandra Kovalyuk Founder of Trident Advisory

February 28, 2022
3 mins read
Kristina Kovalyuk
Kristina Kovalyuk

Kristina Kovalyuk is a visionary, innovator, advisor, and business strategist. Kristina is passionate about building, scaling up, and growing brands and companies.

Many clients rely on her to identify, curate, and execute strategic partnerships.

She also helps them recognize and capitalize on new trends, innovate products and services, and enter new markets.

She is a specialist in B2B hyper-growth and has a passion for making dreams and ideas a reality.

Leaders in many industries trust her, including financial services, real estate, software (SaaS), software (EV, renewable energy), aviation, telecommunications, and startups.

Kristina Alexandra Kovalyuk emigrated from Ukraine at 13 years old to the United States.

At 16, she began her career on Wall Street as a trading desk clerk.

Later, she created and managed a corporate strategy division at a Fortune 500 financial services company.

What is the story of Trident Advisory?

I talked to a serial entrepreneur and had a great conversation about what makes a startup successful and the differences between large and small firms.

We realized that the market is not equal in terms of the resources available to smaller companies compared to large corporations.

Family offices, funds, and small agile firms can pivot quickly but don’t have the resources to provide 360 strategic growth and guidance, need it. This is how I started my company.

How do you stay productive?

An entrepreneur’s day is not the same as any other. Usually, I get up at 6:30 am and meditate for 20-30 mins.

Then, I go to work. Next, I review the day with my team before starting the execution.

​How do you bring ideas to life?​

Inspiration is the first step. Once I have an idea, I nurture and refine it. The idea is carefully examined using my 360-degree method, and then it is run by credible, believable people in that space. I also seek out thoughtful disagreement (something Ray Dalio taught me).

It’s now time to “set it.” This is done by sitting down with my team, discussing the ultimate vision, and then reverse-architecting the steps to get there. We look at all angles (what could happen and how can we mitigate it).

What’s your favorite trend?

Smart contracts and NFTs. They can and already have the potential of changing the way the world does business and how IP and content are monetized.

​What habits make you productive?

Your day is determined by how you set your mind. This is what Tony Robbins taught Sadhguru and me.

Every morning, I exercise and meditate.

What’s your advice for the Noob?

Be confident in yourself. If you feel a hunch, go for it. Sometimes we dismiss an idea because it is silly.

Many of the most innovative inventions were born out of experimentation.

This could be done on vacation or while in the shower. It is essential to research your idea once you have it.

Execution is key to success.

What is one thing we can all agree on?

You can be both feminine and a strong businesswoman. Many people believe that women should suppress their femininity and work hard in business.

I can’t agree more. I’ve done both businesses and can attest that embracing your innate nature is more effective than suppressing it.

​What do you recommend as an entrepreneur?

Set goals. Find an accountability partner. Once you have placed your goals, break them into manageable pieces and components.

It would help if you surrounded yourself with people committed to and inspiring you.

To keep your goal in sight, surround yourself with slightly ahead of you people. It is also essential to have a positive mindset.

What’s your rich strategy?

Believe in curating and growing my network and relationships. This is our most valuable resource, alongside time.

You can’t ‘buy’ connections, but you can make money.

Relationships can be created and nurtured by time itself. They provide more value than expected over time.

Being kind is also essential. Be kind to others, regardless of whether they can help you.

How do you overcome Failure?

I believe that failures are more common than learning experiences. Failure can only be defined if you allow it to restrict you.

Don’t let it define your character, and don’t let it bring down you.

My failure was my first company, a holding firm with private equity/venture capital, was the failure approach.

After thinking it was a failure for a while, I changed my mind, and it turned out to be a great success professionally and personally.

​Can you share a business idea?​

Find your problem. Find problems to solve. Stop for a moment and ask yourself, “What would make my life easier?”

This is how companies such as Uber and Airbnb were founded.

What’s your recent best buy? ​

My business uses CRM software. It is essential to have a system that organizes inbound prospects and streamlines the workflow.

What are your favorite Softwares or Apps?

Virtual Assistants are indispensable. Google calendar, Bloom, a mental health app.

My VA helps me stay organized, which is crucial for entrepreneurs.

My VA helps me organize everything, from scheduling and setting reminders to prioritizing meetings, following-ups, and to-dos.

Which book would you recommend?

“Think again: The Power to Know What You Don’t Know” by Adam Grant, and “12 and a half” by Gary Vaynerchuk/ Gary Vee.

​What’s your favorite quote?​

“Everyone is genius.” “But if you judge a fish based on its ability to climb trees, it will live its entire life believing it is stupid.”


What Key Learnings Kristina Alexandra Kovalyuk offer to our readers?

Be you.

It would be best if you believed in your uniqueness/wonderfulness.

You were given a gift, and it is your responsibility to make it a reality.

You can grow, evolve, and transform through struggles. You can look at them this way.


Enterprenuer is a social interview and story publishing platform for entrepreneurs, founders, businessmen, businesswomen, startups, and anyone who inspires people globally.

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