Meet Andreas Hassellof, CEO of Ombori Grid

April 12, 2022
6 mins read
Andreas Hassellof CEO of Ombori
Andreas Hassellof CEO of Ombori

Andreas Hassellof is a founder of Ombori Grid, a SaaS platform that enables businesses’ transformation from physical to go digital.

This platform enables digital experiences to be created in physical spaces.

The Ombori Grid enables organizations to build smart cities, shops, and intelligent places by bringing the power and flexibility of online technologies into the real world.

Omori is a specialist in customer management systems and elevating customer experiences.

Andreas Hassellof, an entrepreneur from Sweden, is international in his outlook.

He is part of the new generation of Swedish technology entrepreneurs.

Omori in Stockholm, which has five locations, serves Fortune 500 clients all over the globe.

To enhance customer experiences, Andreas Hassellof’s Ombori has partnered up with global companies like H&M, IKEA, and Radisson Blu.

Omori was born from Hassellof’s 20-year-old curiosity and entrepreneurial drive to create a technology company that allows companies to leverage technology to improve their customers’ lives.

Omori’s core mission is to foster shared innovation and collaboration culture.

Andreas is passionate about helping others realize their potential.

He enjoys watching people achieve great things with the right motivation.

Omori strives to establish and maintain long-lasting relationships with clients.

The goal is to deliver superior technology solutions that are cost-effective and easy to use.

What is the story of Ombori?

Omori is a company that focuses on enhancing and evolving customer experiences.

Omori was founded with a straightforward goal: To make it easier for companies to use new technology to quickly improve their customers’ lives.

Too many companies have not been able to meet customer expectations efficiently and cost-effectively.

They are unable to keep up with tech companies’ pace.

They have failed to capture the essence of memorable customer experiences despite putting a lot of resources into complex and vital challenges.

This has caused severe reputational damage for both the tech industry and its customers.

How do you stay productive?

My family gets up at 5 am, so I wake up earlier than my friends.

I get some quiet time and space before the day starts.

My morning begins with a cup of strong-brewed Swedish coffee.

I then plan the day’s tasks, including taking my daughter to school.

Being an entrepreneur in the fast-paced tech sector, staying up to date with changes, trends, and innovations is essential.

Therefore, I make an effort to dedicate time to reading news relevant to my industry.

Although the COVID-19 pandemic has impacted everyone’s daily lives, my team also dealt with it.

My day is spent coaching our team, attending video meetings, and meeting customers and partners.

I also spend time in tech sessions with the coders.

I have limited time to process new ideas and issues between meetings.

I use a structured to-do list to ensure that my time is efficient.

However, we continue to live Ombori’s mission and work together to be productive, positive, and forward-looking.

I avoid eating at my computer and try to get out for fresh air and family time.

This must be maintained even when you’re very busy.

​How do you bring ideas to life?​

We are fortunate to be able to exchange new ideas all the time.

These ideas come from Ombori’s fantastic team, feedback from our customers, and my own experiences.

Our design and tech teams work closely together daily to make ideas come to life.

We are proud of how fast we can transform the most innovative ideas into reality.

I have Moonshot ideas in my head and try to find time to test them.

You will find me programming to validate one of my ideas if I have a few hours free on weekends.

Although these ideas may not always be successful in the long term, they help me focus on what’s next and possible.

What’s your favorite trend?

My particular interest is digitalizing physical spaces and the human environment where we interact daily with others.

We expect seamless customer journeys, ease-of-use online, and seamless interactions with businesses and brands – even in the real world.

The synchronicity of digital and physical spaces was not possible years ago.

It is now happening rapidly as businesses and individuals leverage technology.

I am excited to explore these new frontiers.

Professionally, I feel energized to help improve the customer experience.

​What habits make you productive?

I need to have quiet time to reflect and plan in the morning.

It allows me to focus and be efficient throughout the week.

This discipline has been a key to my success over the past 13 years.

It is essential to dedicate time to planning and organizing to achieve the daily tasks that lead to success and move forward.

As important as productivity is in managing daily tasks, it’s equally important in putting out the proverbial flames.

It is essential to be able to work both long-term and short-term effects.

Without planning and reflection, this would not be possible.

What’s your advice for the Noob?

I would tell myself to pay more attention to people than technology.

My younger self believed that the best product would win every time.

Without people, great products will not exist.

A great product is essential, but it won’t be of any value if it doesn’t have proper distribution, marketing, and sales.

It will help if you put this into practice. This goes beyond technical skills.

Even though technology is the core of every business, it still has a significant human component.

This human element is irreplaceable and the nature of any successful business.

You can bring life to your business by surrounding yourself with talented people who are just as passionate about your product.

What is one thing we can all agree on?

It is less likely that a belief will be believed if it is more popular than not.

​What do you recommend as an entrepreneur?

Although I’m open to new ideas, execution is more valuable.

Many people have great ideas but may not be able to execute them.

This could make those ideas useless and render those products or services ineffective.

It doesn’t matter what you do. It matters how you do.

Don’t fret about the uniqueness of your idea if you want to become an entrepreneur.

Make sure that you only choose one idea and do it well.

What’s your rich strategy?

Recognize and give credit where credit is due for innovation.

We were often sub-contractors to larger companies early in my career.

We were the unsung heroes. They did everything possible to market their brand and conceal their partners.

This can be frustrating for entrepreneurs who want to make it big and proudly showcase their products or services.

Omori is a fair and equitable company that strives to give credit where credit is due.

This means that our partners work together, whether they are individual contributors or large conglomerates.

They also tend to reciprocate the favor.

This is an example where one plus one equals three.

We can all learn from each other and build the synergies to help the industry grow.

How do you overcome Failure?

One of my first start-ups failed. I made many basic mistakes and was left with a lot of debt.

Although I tried my best to solve the problem, it was not working. After quitting my job, I spent months planning and preparing a way to return to zero.

After the plan was developed, I put my sleeves up for two years to repay the debts.

I could pay off these debts, and I needed to clean the slate before “starting over.”

I gained a lot of knowledge during those two years, which will be invaluable for my entire career.

​Can you share a business idea?​

Look for a company that is reputable and makes a lot of profit.

Then, find out why they are so successful. Do what they do, but do it better.

There’s always room to improve, evolve, and advance.

Entrepreneurs can identify what makes successful entities and find ways to maximize their potential, streamline the status-quo, or grow a niche market by understanding what makes them successful.

Many people believe that they must have the best idea to start a business.

This is false. It is possible to “copy” an existing company or improve upon it.

However, it would be best if you executed well.

You will be more successful if you work and perform well.

It is essential to love what you do.

It would help if you chose something that you are passionate about.

Passion is the key to success.

What’s your recent best buy? ​

They cost me a little over $100, but I bought new noise-canceling headphones.

These headphones improve the feeling of calm, which allows me to be productive at home.

This was a fantastic investment, and it has helped me cope with some of the constantly changing work-day demands that the pandemic has brought on.

What are your favorite Softwares or Apps?

Microsoft To-Do is my current favorite utility software.

It brings together all my to-do items with email marked for follow-up and shares lists with colleagues.

As I mentioned, organization and time management are critical factors to success.

Having modern, efficient tools that assist in this pursuit is extremely helpful.

Which book would you recommend?

I recommend getting things done by David Allen.

Although I don’t know if this book is still in fashion, it was a transformative read.

Although I don’t strictly follow GTD, my daily routines are heavily influenced by it.

I need to be productive to separate planning, reflection, and execution time.

​What’s your favorite quote?​

“Empty your mind, be shapeless, formless – like water. You can now put water in a cup.It becomes the cup. Water can flow, or it may crash. “Be water, my friend.”

Bruce Lee

TL;DR by Andreas Hassellof

Technology is only half the value of people. They are the foundation of every business.

A great team, openness, and collaboration are essential to achieving excellent results.

Without excellent execution, even the most brilliant ideas are worthless. Therefore, it is more important to do things well than what you do.

Thinking, planning, and execution are all entirely different mental states.

It’s much easier to be productive when I can separate them.


Enterprenuer is a social interview and story publishing platform for entrepreneurs, founders, businessmen, businesswomen, startups, and anyone who inspires people globally.

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