Meet Will Fenton, Founder of Sterling Savvy

December 13, 2023
2 mins read
Will Fenton, Founder of Sterling Savvy.
Will Fenton, Founder of Sterling Savvy

Will Fenton, founder of Sterling Savvy, is a visionary entrepreneur whose personal journey in personal finance inspired him to bridge the financial literacy gap in the UK.

Transitioning from a corporate mindset to an entrepreneurial one, he overcame challenges in simplifying complex financial concepts for a broader audience.

Will’s unique approach combines his financial expertise with a background in music and a passion for teaching, making financial education accessible and relatable.

What inspired you to build Sterling Savvy?

My inspiration for founding Sterling Savvy stemmed from my journey in personal finance.

After experiencing the power of financial literacy firsthand and seeing the current financial crisis in the UK, I felt compelled to share my knowledge and passion.

I wanted to empower others with the tools and understanding necessary for financial freedom.

What challenges did you overcome at the beginning of your journey?

In the early stages, the biggest challenges were transitioning from a corporate 9-5 mindset to an entrepreneurial one and navigating the complexities of the financial education sector.

Balancing the need to provide valuable, accessible content while ensuring it was engaging and non-complicated for my audience was also a significant hurdle.

What is unique about your business?

Sterling Savvy stands out because of its commitment to simplifying financial concepts and making them accessible to everyone.

My experience in financial services, background in music, and a passion for teaching allow me to present information relatable and understandable.”

How do you define success?

Success for me is measured not just in personal achievements but in my impact on others.

It’s about empowering individuals to make informed financial decisions and helping them achieve financial freedom.

How have your priorities changed from when you first started?

Initially, my focus was on sharing knowledge and experiences.

Over time, this has evolved into a more profound commitment to address the financial literacy gap and to provide solutions that are not just informative but also practical and actionable.

What’s your favorite quote?

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

– Aristotle

What strategies did you first use for marketing your business?

Early marketing strategies centered around leveraging the power of digital media and press coverage, as indicated by Daily Express, The Sun, and GoodtoKnow features.

Building an online presence and connecting with my audience through relatable and practical content were key aspects.

What’s your favorite book? Which and Why?

My favorite book is ‘Losing My Virginity’ by Richard Branson.

This book inspired me to embrace the entrepreneurial mindset and instilled in me a belief that anything is possible.

Branson’s journey of overcoming challenges and his unconventional approach to business resonated with me deeply.

It showed me the importance of perseverance, creativity, and thinking outside the box in entrepreneurship.

What are the qualities of a good entrepreneur?

A good entrepreneur should be passionate, resilient, adaptable, and empathetic.

It’s crucial to have a strong vision, the ability to overcome challenges, and the skills to connect with and understand the needs of your audience.

Consistency is key; don’t give up!

TL;DR by Will Fenton

Figure out what you would be happy doing daily, then do it consistently for a few years. You’ll be surprised at how much you can achieve. And enjoy the journey.



Enterprenuer is a social interview and story publishing platform for entrepreneurs, founders, businessmen, businesswomen, startups, and anyone who inspires people globally.

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