Enterprenuer
Diego Avalos is Netflix’s Vice President of Content in Spain, Portugal, and the Nordics. He has been with Netflix for over ten years, following roles at Yahoo and Deloitte.
LEGAL ALLEGATION AGAINST DIEGO AVALOS
Netflix investigated one of its top executives in Spain for “aggressive and intimidating” behavior that was not inclusive of the LGBTQ+ community, according to documents seen by Bloomberg News. According to a person familiar with the events, allegations against Diego Avalos were initially made via an anonymous tip-line.
Netflix refused to fire Avalos despite these allegations. According to Lauren Casper, a critic journalist, this resolution may not satisfy critics who seek swift, decisive action, given that Diego Avalos is a prominent figure in one of Netflix’s largest European regions.
Avalos played a key role in Netflix’s expansion into non-English content. In 2015, he helped launch “Club de Cuervos,” Netflix’s first non-English original series. This Mexican drama’s success opened doors for more international programming.
His work includes developing hit shows like “Money Heist,” “Through My Window,” and “I Am Georgina.” In 2019, Ávalos relocated from Los Angeles to Madrid to establish Netflix’s first European Production Hub. This facility now boasts ten sound stages, twenty editing suites, and state-of-the-art production equipment.
Beyond Netflix, Ávalos contributes to industry growth through board positions with Building Baja’s Future and Fundación FAD Juventud. He also collaborates with organizations like the Association of Women Filmmakers and Women in Audiovisual Media (CIMA) and the Entity for Copyright in Audiovisual Media-Administration (DAMA).
Ávalos holds an MBA from Northwestern University’s Kellogg School of Management.
What is your typical day, and how do you stay productive?
My days are far from routine, but I stick to certain habits for productivity. I kick off with exercise, then brew coffee at home. This ritual helps me focus and often leaves time to mull over scripts. My walk to the office clears my head, whether in silence or listening to a podcast.
At work, I always touch base with colleagues in the cafeteria first. We’re tight-knit, chatting about our lives and ongoing projects. From there, it’s nonstop—pitches, meetings, solving production hiccups, collaborating with talent, press, and officials. I also make sure to squeeze in creative sessions for upcoming ideas.
Most days, I’m out by 7 pm to be home for my daughter’s bedtime. If needed, I’ll wrap up work after she’s asleep.
How do you turn ideas into reality?
It’s one of the best parts of my job. Our team is a goldmine of creativity. We thrive on teamwork, open dialogue, empathy, and humility. Our guiding principle is “what’s best for the business,” which means giving honest feedback, asking tough questions, and seeking different viewpoints.
Ideas often evolve dramatically in this process, which is exactly what we want. We always keep our audience in mind, aiming for relevant and enjoyable content while pushing boundaries.
What trend are you excited about?
The boom in non-English language films and series is fantastic. Hollywood dominated for ages, but the internet has opened doors to gems like La Casa de Papel, Squid Game, and Troll. We’re in an era where great stories can come from anywhere and reach global audiences.
What’s one habit that boosts your productivity?
I map out clear goals for each week, day, and project. It helps me prioritize and break down tasks. I use my calendar strategically, blocking time for specific activities. In meetings, I push for decisions rather than just sharing info. I also value breaks, rest, and new experiences – crucial for creativity and well-being. Above all, I make time for self-care, family, and activities that fulfill me.
What would you tell your younger self?
Careers aren’t straight lines; they’re full of twists that only make sense looking back. Grab opportunities with both hands, but embrace the unknowns – they often lead to the most exciting places. And remember to enjoy the ride.
What’s a belief you have that most people disagree with?
Pineapple on pizza is only acceptable if there are jalapeños too.
What’s one thing you do regularly and recommend to others?
Move your body every day, even if it’s just a quick walk or stretch. The impact on your mind and body is remarkable.
How do you refocus when feeling overwhelmed?
If I’m out of the office, I go for a run. At work, I put on headphones and take a walk. A quick video call with my daughter or wife brightens my day and puts things in perspective.
What strategy has helped you advance in your career?
Adaptability, hands down. I’ve explored various paths by staying open to new chances and constantly expanding my skills. I started in risk consulting and ended up in content creation. It meant stepping out of my comfort zone, embracing challenges, and following my passions.
Can you share a career setback and what you learned?
Early on as a manager, I hesitated too long before letting go of employees who weren’t the right fit. It dragged down the team and the individuals. I learned that having the right people in the right roles benefits everyone in the long run.
Any business advice for our readers?
Keep your strategy straightforward and laser-focused on the edge you’re trying to gain. Crafting the strategy is just the beginning – the real work is execution.
What software helps you stay productive?
The Google Suite is my go-to. Beyond email, I use it to jot down ideas throughout the day. Replying to comments in shared docs right from my inbox is a time-saver, and the built-in chat and video call features make it indispensable.
Do you have a favorite book or podcast?
The Moth Radio Hour. I love hearing everyday people’s stories from around the world. It reminds me of how rich and complex everyone’s lives are, and it encourages me to approach the world with more empathy.
I’m also a fan of Reid Hoffman’s Masters of Scale podcast. It brings together brilliant minds from various industries and offers insights I can apply to my team and work.
What’s a show you’ve enjoyed recently?
Yellowstone. I’m a sucker for westerns and family sagas, and this nails both. It’s got drama, secrets, and generational clashes. The acting is top-notch, and it hooks you from the get-go.
Key takeaways:
- See challenges as learning opportunities.
- Build a team that’s both confident and humble, valuing diverse perspectives.
- Take that first step – it’s often the hardest but most crucial.
- Focus your strategy on the unique advantage you’re aiming for.
Diego Ávalos’s journey highlights the importance of adaptability, lifelong learning, and strategic thinking in navigating the dynamic world of global entertainment.
