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Meet Sherry Khan, Founder and CEO of Anideos

December 6, 2023
5 mins read

Sherry Khan stands as the visionary force behind Anideos, serving as its founder and CEO.

He brings over a decade of invaluable experience in the US market and works relentlessly to take his business to immeasurable heights by delivering results that clients love.

Sherry aims to create a safe space where an artist’s craft is respected and everyone is allowed their artistic freedom.

With a bachelor’s degree in International Business Management from Anglia Ruskin University, Sherry initially started his professional journey as a business analyst and entrepreneur.

However, he soon realized his true calling and started his own company Anideos, from scratch to showcase his love for animations and illustrations.

He is enthusiastic about his company and enjoys sharing his knowledge with aspiring entrepreneurs!

Sherry also works with many B2B and B2C firms to help them strategize their business objectives and thrive.

He has never been reluctant to take risks in his professional life, which has helped him flourish professionally and emotionally.

He is passionate about what he does, keeps ties strong with shifting digital advancements, and aims to make Anideos a prominent name in the digital space. 

What inspired you to build Anideos?

As someone who appreciates art more than anything, I have always wanted to create a space that allows people to let their creative side shine.

Driven by this inspiration, I tried to make a unique name that would click peoples’ minds whenever they heard it.

Our startup focused on ‘Animation’ and ‘Video,’ so we created the name ‘Anideos’ by fusing both. 

What challenges did you overcome at the beginning of your journey?

The events of the Covid-19 pandemic influenced businesses worldwide and brought about new challenges businesses had to overcome.

At that time, almost all businesses were gradually venturing into the digital space. As those were the initial years of our startup, we faced many obstacles in setting a solid foot in the digital world.

The toughest challenge was cutting through the digital noise and positioning our business as the best.

We knew that to retain users, delivering high-quality services or products isn’t sufficient anymore; we also must be able to react rapidly to shifting market conditions.

So, we overcame it with a careful strategy and well-advanced preparation. 

Another challenge our company faced in the early stages was time management.

Our team had to do a lot of A/B testing and try new strategies to advance our process, which took up much of our time.

Yet, it aided in refining our strategy and provided us with a significant advantage over competitors serving the same clientele.

What is unique about your business?

Well, I guess Anideos’ innovative achievements make it unique. We have an advanced production process and timeline, leveraging it.

We cut production time without compromising on quality, offer high-quality services at a rate and scale others in the industry don’t. 

We’ve spent a long time perfecting our approach, giving us a competitive edge over others offering the same services to the same customer base.

Keeping the quality intact is a massive challenge; nonetheless, Anideos nails it every time.

Besides that, our keen eye for up-to-minute trends and devotion to excellence make our company unique.

Our team takes on even the craziest ideas and develops them into products our clients love.

Over the years, we have produced many interactive digital platforms and animated videos for businesses worldwide to meet their goals. 

What advice would you give to someone trying to become an entrepreneur?

The best advice I can give my fellow aspiring entrepreneurs is not to set unrealistic expectations for themselves and their teams in the initial years. Remember one thing: growth takes time.

What your competitors might have accomplished in a year may take more than a year for you to achieve.

So, it would help if you were on your toes to know your industry and competitors very well and take actionable steps to outpace them.

Another word of advice for the long-term is to ensure a realistic cash flow forecast for the next two years and plan multiple revenue streams for increased financial security in times of need.

How did you first select your employees?

I have always considered the intentions of the people I hire, especially those who have to be in authoritative positions such as HR, administration, and team leaders, as these people will be in direct contact with all other employees and responsible for the operations.

So, I took my time to build a team of devoted people from scratch – people who are passionate, patient, and willing to go the extra mile to achieve fruitful results.

Initially, we focused on filling positions with reliable and trustworthy seasoned professionals after thorough processing and taking enough time to hire.

How did you raise funding?

To raise funding for my startup, I searched for reliable investors willing to invest money in my business for the long term.

A new business takes time to prosper and generate ROI, so I couldn’t commit to offering instant profits.

As a startup owner, I made sure to make my commitments clear and to the point to all involved, worked hard to elevate my business in the initial years, and generated good profits. 

I would also suggest this to first-time business owners.

Maintain a good relationship with your investors, as they are the backbone of your business.

Investors can help you grow financially and take the business to new heights.

What strategies did you first use for marketing your business?

The truth is that there is no one-size-fits-all method for successfully marketing your business.

What works for one business may or may not work for others.

So, keeping that in mind, I’ve always emphasized recurrently experimenting with different marketing approaches and strategies.

Here is a breakdown of a few things that worked well for us at the start:

  • Using a penetration pricing approach to draw in a sizable portion of the market before gradually transitioning to a value-based pricing strategy
  • The preference for organic over paid promotion. We were able to appeal to a bigger audience and increase traffic over time thanks to tactics like SEO, community building, social media, and content marketing

How did you establish your culture?

A positive company culture is the backbone of a happy and productive workplace.

And I recognize how vital employee contentment is to keep the company running efficiently and successfully.

Thus, since the very start, I’ve focused on establishing a cohesive company culture that helps improve workplace morale and reduce stress.

I’ve mentioned some things that helped me (and others may, too) in establishing a company culture:

  • Creating new opportunities for employees to hone their skills and progress in their roles
  • Making employees feel they are valued and recognized for their hard work
  • Prioritize transparent communication and expectations 
  • Foster a culture of trust so employees know you have their back when trying something new
  • Ask for employee feedback and input in motivating each other to excel
  1. How do you define success? *

As a CEO, I define success not only by my performance but also by my employees and the company’s achievements.

Years back, I started my professional journey as an entrepreneur and business analyst. However, I always had a knack for starting my own business – a safe place where everyone is given complete artistic freedom.

Today, when I watch Anideos becoming the outstanding, world-renowned animation studio that clients trust and rely on for top-notch services, I believe this is what my success is – seeing all I’ve ever dreamt of come to reality. 

It doesn’t stop here, though. I believe success is a journey rather than a destination. I intend to grow my company even further this year.

I strive to boost the company’s revenue stream twofold and attract customers worldwide.  

What are the qualities of a good entrepreneur?

In my opinion, success is determined by a lot of hard work and a tiny bit of luck.

However, if you have these qualities, I suppose you are cut out to be a thriving entrepreneur.

  • A good entrepreneur is open-minded toward learning new things, people, and failures
  • Quick to recognize beneficial opportunities
  • Has good social and relationship-building skills
  • Knows when and when not to take risks
  • Eagerness to stand apart from others in a crowded marketplace 
  • Makes calculated decisions to foster business growth

TL;DR

Sherry Khan is the CEO of Anideos, a creative animation video production company where everyone can express themselves artistically.

He has been working hard to establish Anideos as a leading and world-famous animation studio since the company’s early years of operation.

He began his professional career years ago and has always had a knack for creating something unique.

Sherry Khan views success as a journey rather than a destination, and he plans to grow his company even more.

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Enterprenuer is a social interview and story publishing platform for entrepreneurs, founders, businessmen, businesswomen, startups, and anyone who inspires people globally.

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