Natasha Miller isn’t your average CEO. She is at the helm of Entire Productions, The go-to for experience design, events, and entertainment production firm in San Francisco.
She has been placed on the Inc. 5000 list of the fastest-growing businesses in America for the last three consecutive years.
Her passion for and dedication to helping others drive her constant contributions and involvement in many charitable organizations.
She is also a jazz vocalist and an experienced classical violinist.
Natasha is an ardent student from Goldman Sachs 10,000 Small Businesses and has also studied business at Harvard Business School and MIT and is an active part of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI).
She lives in San Francisco, CA, and is a member of the EO (Entrepreneurs Organization) board.
The idea behind Entire Productions comes from?
I was a performer and recording artist. It was slowly growing in the classical and jazz genres before expanding to encompass all genres and disciplines of entertainment, from local to major talent.
Instead of refusing requests for performances if I already had a booking, I enlisted like-minded musicians and was able to manage the musicians.
What would your typical day look like? And how can you ensure that it is productive?
I’m my absolute best self at work between 10 am and 3 pm.
I wake up at 7 am and don’t think I’ll expect anything spectacular until about 10.
I avoid scheduling meetings before that time for this reason.
I could have a break in the afternoon and wrap up with a discussion around 6 pm.
How do you bring your ideas to the world?
If I come up with the idea that I cannot “leave myself alone,” I begin to take action on the picture.
If it’s “legs,” I push forward to develop the idea further.
What’s one thing that is exciting you?
Sharing, discussing, and taking note of the mental health of individuals are getting more popular.
It’s a must, especially after an epidemic.
What’s one thing you do to help you become more productive as a business owner?
I am focused and diligent when passionate about something that needs to be completed.
Do you have any advice you would impart to an aspiring young person?
Everything will be okay at some point, so don’t waste your time worrying about it, spiraling, and trying to solve it.
Share something with us that is real that nearly no one agrees with you about.
Everyone can find their place in the world, succeed, and live a fulfilling life.
In your role as an entrepreneur, what’s the one thing you’ve been doing every day and suggest everyone else do?
Find out the wisdom of others who have gone before you and individuals outside your field.
What strategy has helped you expand your company?
Implementing systems and processes in my company to ensure everyone’s performing the same task consistently and nothing slips through the gaps.
What was one of the mistakes you faced as an entrepreneur? If so, how did you get over it?
My accountant made a mistake that wasn’t identified for several years. Then I overpaid $30,000 in tax.
I recovered it but was required to spend the money on reworking tax returns.
What’s one business concept you’d like to share with our readers?
You are incorporating a division in your business of something you use often.
For example, if, for instance, you use a printing firm for the majority of your company, Why not purchase one and keep it within your own?
What was the most expensive $100 you’ve spent recently? What is the reason?
I just purchased a lovely pretty skirt from Athleta I’m looking forward to wearing this summer, after a day at the pool.
What is the one application or web service that can help you be more productive?
Descript.com is an excellent resource for editing and transcribing videos and creating audiograms.
What is the best book you would recommend to the community? And the reason why?
WHO was created by Geoffrey Smart- it’s about the hiring process and the development of an organization.
The most challenging part of running a business is managing employees.
What is your top quote?
JUST DO IT
What Key Learnings “Does Natasha Miller” could offer to Enterprenuer readers?
Be sure to seek advice from mentors, advisors, and professionals outside the business you operate in.
Make investments in technology that will help you streamline and improve your processes and systems.
Find your rhythm when you’re in the “flow state,” and don’t push yourself to go outside the times.
Continue to learn or grow to keep up with the times!