Grace Lever, the founder of Outsourced Doers, formerly The Doers Way, has transformed her entrepreneurial journey from one marked by stress and burnout to a mission of empowering over 60,000 female entrepreneurs.
Warning update: ALERT ON GRACE LEVER, THE DOERS WAY, AKA OUTSOURCED DOERS.
After receiving comments on this interview, we found that Grace Lever is facing serious allegations about the loopholes in hiring Virtual Assistance and hidden charges.
On PissedConsumer, Grace Lever has a 2.8-star rating based on 15 customer reviews. Consumers are primarily neutral—rating Distribution: 67% negative, 27% positive.
On all things crime, The Shady Story of Grace Lever and The Doers Way also show that many clients complain and discuss the VA and the fraudulent charges.
On 99consumer, many positive reviews about Outsourced Doers seem legitimate, but tons of negative reviews also show that the problems with VA persist. OD needs to be shut down! Total scam! one of the reviewers wrote.
This information is based on available reports and public records. We will update you as soon as we have the new developments.
Grace didn’t follow a typical career path. After studying at the International College of Management in Sydney, she jumped headfirst into the online business world. She cut her teeth working on projects for NBN Co and AMP, picking up valuable skills.
But Grace Lever had bigger dreams. She started Automate My Biz, diving into the world of business automation. Later, she became the Adelaide face of The League of Extraordinary Women, championing female entrepreneurs. These experiences lit a fire in her, leading to The Doing Academy – Grace’s way of teaching women to build successful online businesses without the fluff.
In 2019, she launched Outsourced Doers. Her answer to many business owners is to match them with skilled virtual assistants. Grace stays true to her mission through all her ventures: helping entrepreneurs work smarter, not harder, and enjoy the journey.
Can you tell us about the moment that led to the creation of Outsourced Doers?
It all started when I found myself in a hospital bed, completely burned out. I had been stressed out, maxed out, and running on empty for far too long. Years of constant fight or flight had finally caught up with me, and my body decided to clock out.
I had been trying to create a lifestyle business where I could focus on what I loved most—creating courses and systems that my market craved and showing up thoughtfully and strategically for them.
But reality was far from that dream. I had a to-do list that never got smaller, and I was wearing all the hats—sales, marketing, admin, fulfillment, customer service, accounts—you name it. I was working 10-14-hour days to keep a small number of clients happy, and I was stuck in the overwhelming tech and business tactics.
That hospital incident, as stressful as it was, was a blessing in disguise. It forced me to make a decision that I haven’t looked back.
What was that decision?
It wasn’t taking a break from my business, reducing my clients, or taking a sabbatical. It was getting help. I realized that working those long hours without any support was neither serving me nor sustainable. It was a recipe for failure and frustration.
If I wanted to achieve the scale and lifestyle I craved—one where I was helping many and could actually take weekends off—I needed to stop running myself ragged. I had to commit to working far fewer hours and focusing on the most high-value tasks that could truly grow my business.
How did you start implementing this decision?
I first tried going to an agency but quickly realized it was a costly option. Creating an ad campaign to attract new clients? Sure. Paying hundreds of dollars to batch schedule posts? No way.
Then I tried freelancing sites, but that didn’t work out either. It cost less than agency work, but the freelancers weren’t experts. After pouring all my time into training them, the results I got back were pretty poor.
That’s when I turned to outsourcing, and my life started improving. It wasn’t a quick fix – more like slow and steady – but the results have been transformative.
Can you describe what your business life looks like now?
I’ve gone from working 10-14 hours a day serving a handful of clients to working less than 24 hours a week and reaching more people than ever. Thanks to freeing up my time, I’ve reached over 50,000 clients in 72 countries through the online courses I built.
I’ve gone from doing every task to keep my clients happy and my business afloat to thinking strategically and only doing the money-moving things I love, like creating a new course or system to fix a pain point in my market. And I’ve managed to reclaim nights and weekends – woohoo!
What led you to choose the Philippines for outsourcing?
The Philippines became my first choice after researching every offshoring country and weighing options. Their English is powerful – one of two official languages, so there’s no communication barrier.
They have a high standard of education and a deep pool of trained talent. The Philippines is also the most closely aligned to the West culturally—their culture even has an American bent.
Their reputation for work ethic precedes them, and they have really strong technology infrastructure. Plus, outsourcing to a VA in the Philippines costs roughly a third of the price of hiring locally.
How do you introduce a new Doer to your business?
I start by giving them an overview of what I do, explaining my goals and their role. I ask them to watch my courses, outline what programs I use, and show them where things are kept.
I also ask my Doer to research my top 10 competitors and create a document outlining what they do, highlighting what my competitors are doing well and any gaps they can see.
How do you bring ideas to life?
I break down my main business goal into milestones, steps, and tasks. I categorize these tasks as high-value or low-value. High-value tasks are those that only I can do, utilizing my expertise and insight. Low-value tasks are the ones I outsource to my Doers.
We also discuss ideas with all stakeholders. We build flow charts, plaster walls with sticky notes, and create mind maps—anything to bring the idea into physical space. Then, we manifest it by focusing on that physical creation daily until it happens.
What’s one trend that excites you?
I love seeing more entrepreneurs feel empowered to take action on their dreams. One of my favorite phrases is “Stop dreaming and start doing,” and the growth of our community shows that this resonates with many.
What is one habit of yours that makes you more productive as an entrepreneur?
I constantly seek greater efficiency in everything I do. This habit allows me to accomplish a lot in a short time. I’m always looking for ways to work smarter, not harder.
I also make it a point to utilize small pockets of time that would otherwise be unproductive. Whether waiting in line at the grocery store, in a doctor’s office, or during a car wash, I always find ways to complete quick tasks.
What was your worst job, and what did you learn from it?
In past jobs, I learned the importance of taking pride in your work. However, I also felt frustrated when my abilities weren’t fully utilized. These experiences pushed me towards entrepreneurship and taught me the value of doing work that aligns with your strengths and passions.
If you were to start again, what would you do differently?
The early stages of my entrepreneurial career involved some trial and error. If I could start over, I’d love to have access to the tools and resources I’ve created based on those early experiences. This realization is part of what drives me to help other entrepreneurs avoid the same pitfalls.
As an entrepreneur, what is the one thing you repeatedly recommend everyone else do?
I consistently review and update my task lists, separating high-value and low-value tasks. This allows me to focus on what truly moves the needle in my business while outsourcing the rest.
Business success is about one word: Consistency. It’s all about doing things over and over. When you stray – you change – and customers no longer recognize you – and leave to find what they’re missing.
What is one strategy that has helped you grow your business?
Outsourcing has been the key to my business growth. It’s allowed me to reach over 50,000 clients in 72 countries through online courses, something I couldn’t have achieved alone.
And again, consistency. It’s all about doing things over and over. When you stray, you change, and customers no longer recognize you and leave to find what they’re missing.
What is one failure you had as an entrepreneur, and how did you overcome it?
We have always led with trust, and sometimes, this can really bite you in the behind. Sadly, in the business world, some make money by taking advantage of people. Sometimes, they realize what they’re doing, and sometimes, they don’t.
Desperate people do desperate things. All that you can do is learn from a mistake and try to change things so that if something similar happens again in the future, it has less impact on you and your business.
What is one business idea that you’re willing to give away to our readers?
Personal lifestyle businesses and brands are inherently unique. They allow entrepreneurs to live the life they’ve imagined for themselves.
This space has immense potential, especially when you can leverage outsourcing to handle the day-to-day tasks. But as a true entrepreneur, I have to say – what true entrepreneur gives away their ideas?!
What is the best $100 you recently spent? What and why?
I recently bought a tea blend with adaptogens and seven different mushroom varieties. It’s been fantastic for maintaining focus and alertness without relying on caffeine. Taking care of your health and energy is crucial when running a business.
What software and web services do you use? What do you love about them?
I’m a big advocate for process automation. I use various software and web services to create templates that our community members can use when building their own profitable lifestyle businesses.
I live for the “Reminders App” on my iPhone. It’s so easy and simple to use. I make all my to-Do lists on it. We also use project management tools like Basecamp to assign tasks and communicate with our Doers. Loom is fantastic for creating tutorial videos to explain tasks to your Doers.
What is the one book that you recommend our community should read and why?
“The Answer” by John Assaraf and Murray Smith. It’s a powerful book that combines practical business advice with insights into the power of the human mind. It can shift your perspective on what’s possible in business and life.
What is your favorite quote?
“You can have everything in life you want if you just help other people get what they want.”—Zig Ziglar. This principle has been a cornerstone of our business philosophy at Outsourced Doers.
What advice would you give entrepreneurs feeling overwhelmed like you were?
First, recognize that you can’t do it all alone. List all your tasks and categorize them into high-value and low-value tasks.
You can only do high-value tasks using your “Genius Zone” – that combination of expertise, knowledge, and insight you only have.
Low-value tasks don’t directly earn you income, like checking emails, scheduling blogs and social posts, setting up tech-like landing pages and email automation, and creating course portals.
Then, start planning to outsource your low-value tasks. Break them into four categories: things you don’t like and are bad at, things you love but are bad at, things you don’t want but are good at, and things you love and are good at. Start outsourcing from the top of this list.
How do Outsourced Doers help entrepreneurs with this process?
At Outsourced Doers, we recruit loyal, hardworking virtual assistants—or “Doers”—and train them in 150+ business essential tasks that we’ve found critical to attracting more clients and growing our business. We then match them with time-strapped Founders and business owners.
This means you don’t have to spend time finding a VA, training them in all the right tasks, and figuring out what you want them to do next.
We’ve done all the groundwork for you, so you can start getting support from day one. We even show you how to outsource and assess your business to plan the most essential, money-moving tasks to start delegating.
What’s your ultimate goal with Outsourced Doers?
My goal is to help entrepreneurs avoid reaching the breaking point I did. I want to show them that there’s a way to build a thriving business without sacrificing their health and personal lives.
By leveraging the power of outsourcing, entrepreneurs can focus on what they do best, scale their businesses, and create the lifestyle they truly want.
Key Learnings:
- Burnout is a real risk for entrepreneurs trying to do everything themselves.
- Outsourcing, when done strategically, can transform your business and life.
- Clear communication and cultural understanding are crucial when working with overseas virtual assistants.
- Focusing on high-value tasks while outsourcing the rest is key to sustainable business growth.
- Consistency in your business practices and offerings is crucial for long-term success.
- Life is a journey, not a race. Enjoy the whole ride – the ups and the downs.
- Don’t be afraid to take chances, especially on yourself.
- Be kind – success means little if you’re not using it to impact others positively.
Grace Lever’s journey from burnout to balance through Outsourced Doers demonstrates the power of strategic outsourcing. By helping entrepreneurs focus on their genius zone while building efficient teams, she’s enabling them to create profitable, sustainable businesses without sacrificing their well-being.
You can follow her on:
Outsourced Doers
Grace Lever's The Doers Way faces criticism for poor training, unfair practices, and subpar virtual assistant services. Clients report wasted time, unmet promises, and financial losses, questioning the company's ethics and effectiveness.
2
Pros
- Promising
- Effective
Cons
- Disappointing
- Misleading
- Expensive
- Fraud
Why this inteview? this girl do not deserve to be featured on enterprenuer at all. Why? Because when I bought The Doers Way course for about $37. It started with 6 videos and some worksheets you could download. The teacher kept hinting at more to come, saying we’d learn this and that, and promising to walk us through everything. After finishing the first part, I clicked to move on. Then out of nowhere, the next screen wanted me to sign up for another event costing thousands of dollars. No warning, no hint this was coming. So basically, I’m out $37 for a bunch of blank worksheets I’ll never use. Total waste of money. I feel completely misled. Don’t bother with this teacher or their course.
I was frustrated with my experience trying to hire a VA through this company’s outsourced doers, aka the doer’s way. I had a sales call with Eric, who pushed me to sign up for a 2-month package. He promised I could get a full refund within three days if I changed my mind – all recorded on the call. Paid $4200 on my Amex.
Next day, talked to my business mentor and realized I didn’t need a VA right now. Tried to cancel but the onboarding manager Marly kept ignoring my requests and pushing me for a “business brief”. When she finally responded, she said my purchase was non-refundable! Totally different from what Eric told me.
I’m so annoyed that their staff can’t get their story straight on refunds. Makes me not want to work with them in the future, even though I might need a VA later.
I haven’t even received any services yet. They said I’d have to wait three weeks to start! For a business that’s supposed to help owners feel less trapped, they’re doing a great job of making me feel exactly that.
The bottom line is that I want my $4200 back. I have not received services, and my VA has not been matched. This is just a bunch of broken promises. Avoid this headache!
Hello Grace,
My VA was okay because I could train her directly, but the lack of communication from your team hacked me. I wasn’t informed about a holiday swap issue that cost me a day, and there’s no compensation for that or the frequent power outages.
We’re struggling to set up Facebook Event Pages correctly due to time zone issues. The customer support was the big problem, I set up a call but only received one without a follow-up. The training for Doers seems insufficient for Founders, and I’d like to discuss my concerns further. Please get in touch.
Thank you