Meet Christine Lim Founder of The Short Spine

May 23, 2022
3 mins read
Christine Lim Founder of The Short Spine
Christine Lim Founder of The Short Spine

Christine Emilie Lim, the CEO, and Founder of The Short Spine.

She is a published author with over a decade of experience in technology marketing for B2C and B2B22C.

As a pilates instructor, she has been using The Short Spine brand.

She is now using her technical pilates knowledge to help people feel better about themselves and what they wear.

The Short Spine was born from where?

For the last two years, I have been a pilates instructor.

I also watch what my clients wear and how they react to it.

For example, socks that slip off accidentally.

I wear leggings almost every day. In mid-2020, I noticed that I was developing skin allergies and searched for skin-friendly materials. It was then that I found bamboo.

How do you make your day more productive?

It is easier to be productive when I separate my work and personal time.

I’m most effective in the morning, so I reply to as many emails as possible before I start my day.

So that I always have something to look forward to, I take regular breaks.

How can you bring your ideas to life?

I did my research on how to build my product.

This would include designing, sourcing, testing, and marketing activewear.

Usually, that involves bringing in a small team of tigers who have experience building products.

Which trend is your favorite?

Consumers are now more conscious of their health and caring for the environment thanks to the COVID-19 pandemic.

With the rise of eco-friendly activewear materials such as hemp and bamboo, which are still relatively new in the US, the sustainable, slow fashion movement is being discussed more frequently.

Which habit makes you more productive as an entrepreneur than another?

Because I set myself goals, being self-motivated has made me a more productive entrepreneur.

Since I was young, my self-motivation has been a constant trait.

I have never been told to study, as I am not a good student and would instead do it myself.

I have always been responsible for my actions and decisions.

What advice would your younger self give you?

I would advise my younger self to remember that very few people are in my best interests. I must trust myself first.

We need to hear something you believe is accurate and that nearly everyone agrees with.

Many truths are painful. This is why many people prefer to believe an apparent lie or a sugar-coated version, so no one is hurt and feels better.

What is one thing that you recommend to everyone as a successful entrepreneur?

You can fail quickly and move the boat in a different direction quickly.

Always remember that there are always other options.

You can always find another option if you feel stuck.

Which strategy has been most successful in growing your business?

It is crucial that I can target my market as a sustainable apparel brand and target my marketing efforts to appeal to people who already want to live a sustainable life.

How did you overcome that failure as an entrepreneur?

The Short Spine isn’t my first venture into entrepreneurship.

My previous startup failed to gain significant traction, and I spent years getting it off its feet.

I knew that I had to stop and learn from my failures with a quarterly target.

Which business idea would you be willing to share with our readers?

International travel was already changing dramatically in 2020.

I see a potential opportunity for a platform that provides up-to-date information about a country’s vaccination rules and extra costs.

Which was the most expensive $100 you spent recently? Which and why?

To organize my product inventory, I purchased a large shelf.

It allows me to see my stock visually and identify the items I need to market more.

Which piece of software or web service can you use to help you be more productive?

My personal and professional appointments are both in my iPhone’s calendar app. It keeps me organized and ensures I don’t overdo it on any given day or week.

Which book would you recommend to our community? Why?

I recommend ” Influence with Wings” to entrepreneurs at their early stages.

It teaches them about the characteristics of angel investors and how to use their success to invest in other companies they believe in.

Which quote is your favorite?

Success does not come from a place. It is a journey.

Arthur Ashe

What could the Key Learnings “Christine Lim “offer to Enterprenuer readers?

Be confident in yourself and take responsibility for your actions and decisions.

You must do your research to understand the market to create products that people love.

Entrepreneurs need to have non-work hours every day.


Enterprenuer is a social interview and story publishing platform for entrepreneurs, founders, businessmen, businesswomen, startups, and anyone who inspires people globally.

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