EnterprenuerBryan Griffith is the President of Queen of Wraps, a large-format printing and vehicle graphics company based in Salt Lake City, Utah. He has worked in the printing industry since he was 17, holding nearly every role in the business before stepping into leadership.
Under his direction, Queen of Wraps has grown into a 175-person operation with locations across the western United States, serving fast-scaling service industry brands.
A graduate of the University of Utah with an MBA from Louisiana State University, Bryan has traveled to more than 30 countries with his family and is happiest anywhere near the ocean.
What inspired you to build Queen of Wraps?
I have been in the printing industry since I was 17, and over the years I have held just about every title there is, from print operator and installer to designer and eventually president. What kept me in it all that time is simple: I love to make something out of nothing. There is nothing quite like watching a big idea turn into something real on a large scale, then driving past it later and telling people that I did that.
I am also a big believer in planning your work and then working your plan. Before I do anything significant, like opening a new location, I build a detailed plan that covers every step it will take, including timelines, the people involved, and the contingencies. Then I just work my way through the list and hit the deadlines.
Accomplishing something big is far more about consistent effort than anything else.
What challenges did you overcome at the beginning of your journey?
Queen of Wraps started as a family company, and working with family is not always easy. You tend to carry the business home with you. But I would not trade it, because there is real meaning in sharing success with the people you are closest to.
Beyond that, growing a business is just hard. Sometimes the phone does not ring. Sometimes you are buried and cannot keep up. Sometimes a key employee quits at the worst possible moment. For a long time it can feel like two steps forward and one step back. What I have learned is that scale absorbs a lot of this. A key person leaving when you have five employees is a crisis. When you have 175, you can manage it and keep moving. The problems never fully disappear, but they stop being existential.
What is unique about your business?
One trend I am genuinely excited about is how many service industry companies are being acquired by private equity firms and scaling at a rapid pace. As they grow, they need to professionalize their image, and that creates a steady stream of opportunity for us.
What sets us apart is that we have built the company specifically to serve PE-backed service industry clients. We understand how they operate, how they make decisions, and what their standards are. That means we show up as a real partner rather than just another vendor. We can keep pace with their growth, support multiple locations, and deliver the consistency that a fast-scaling brand depends on.
Is there anything you would have done differently when starting?
Honestly, not much. I think my younger self did a good job, and I would not give him a lot of different direction. He was willing to learn the business from the floor up, he stayed consistent, and he stuck with it long enough for the work to compound. That patience is what built everything that came after. If anything, I would just tell him to trust the process a little sooner than he did.
What advice would you give to someone trying to become an entrepreneur?
Consistency is the whole game. It matters in life, and it matters even more in business. Show up every single day and put in the effort, whether or not you feel like it, and whether or not the results are visible yet.
Most people overestimate what they can do in a month and underestimate what steady effort does over years. Big results are rarely one dramatic move. They are the sum of a thousand ordinary days where you did the work anyway.
What are the qualities of a good entrepreneur?
A good entrepreneur refuses to keep doing something a certain way just because that is how it has always been done. Most people are perfectly content to live with a broken system rather than push for change, because change is uncomfortable. Entrepreneurs are wired the opposite way. They go looking for broken systems, and they fix them. That instinct, the willingness to question the default and rebuild it better, is what separates an operator from a true entrepreneur.
How do you define success?
For me, success is not a revenue number or a milestone on a wall. It is being genuinely satisfied with what you do. It is being happy when you go home at night, knowing the work mattered and that you did it well.
If you have built something you are proud of, alongside people you respect, and you can switch off at the end of the day feeling good about it, then you are successful. Everything else is a byproduct of that.
What’s your favorite book? Which and why?
My favorite books are The Silo Series by Hugh Howey. I have always loved science fiction because it lets me think about how the world could work and what the future might look like. I will be honest, the value I get from it is mostly escapism, but that is not a small thing. Running a company is mentally taxing, and giving your brain a real break is part of staying sharp. A good story does that for me better than almost anything else.
What are you working on now?
Everything I do revolves around three areas of focus: winning and growing strategic accounts, opening new locations, and acquiring other businesses. I try to put time against each of those three every single day.
It is a useful filter, too. If what I am about to do serves one of those three priorities, then it is worth doing. If it does not, I think hard about why it is on my plate at all. That clarity keeps me focused when there is always more to do than there are hours to do it.
TL;DR by Griffith:
Consistency is key. Find a broken system and fix it. And when you win, take a moment to reward yourself. For me, that is always pizza.
Queen of Wraps
Website: queenofwraps.com
Instagram: @queenofwrapsofficial
Facebook: facebook.com/QueenofWraps
