Meet Alicea Joy Davis Founder of In Our Lifetime Clothing

April 29, 2022
4 mins read
Alicea Joy Davis Founder of In Our Lifetime Clothing
Alicea Joy Davis Founder of In Our Lifetime Clothing

Alicea Joy Dixie is an author, poet, and artist. She began writing poetry as a child and has been creating work for more than 25 years.

Her mind-shifting creativity inspires inner healing and racial reconciliation.

Detroit’s native was named one of nine black women who have made history. She is also a national social entrepreneur.

Davis is no stranger to winning! After a personal experience of inner healing from the mental distresses of racial unrest and racial discord, she is now strengthened by her faith and belief in God and humanity.

This happened while she was also struggling with generational trauma patterns.

She was the founder of “March Forth,” the national, racial reconciliation and healing movement.

Because the data tells us to “March Forth” towards unity throughout the year, it is celebrated each March 4.

To encourage the nation to achieve more meaningful career goals, she created March First, a sister holiday.

PeopleMaven has included her on its List of Fantastic Public Speakers.

Her powerful and poetic performances have been featured in various television programs, radio shows, college campuses, public schools, and church events.

She lives in Pontiac with Ben, her amazing husband.

From where did the idea of In Our Lifetime originate?

Our racial healing clothes allow for constructive, refreshing conversations that promote unity.

My idea for racial healing clothes was born out of images from my poetry book, which many others have reported being moved by.

We printed the photos onto t-shirts upon request so others could spread unity without having to say a word.

How do you make your day more productive?

Because I am still primarily a speaker/poet, a typical day has many responsibilities.

I keep track of all t-shirt orders during my office hours.

I am a frequent speaker and often review my spoken words.

I also look for ways to share messages (words or images) with local boutiques and promote ads online.

Every day is different, and each day rotates.

How can you bring your ideas to life?

With good old-fashioned follow-through, I bring ideas to life.

I’ll consult with experts if I don’t know how to make a project tangible.

I was looking for someone who could do lyrics videos for one of my poems.

I’m not skilled in this area of creativity, so I sought out someone who had a similar work portfolio. It was incredible!

Which trend is your favorite?

One trend that I find exciting is the rise of young entrepreneurs. More people are taking control of their finances and lives.

Which habit makes you more productive as an entrepreneur than another?

One habit that helps me be more productive as an entrepreneur is my inability to procrastinate.

If I know I must do something, I immediately do it or schedule it in my planner.

What advice would your younger self give you?

My younger self should trust her judgment more.

Visionaries don’t require a consultation for most things.

Even if only one person sees the plan, trust God.

We need to hear something you believe that is true and that nearly everyone agrees with.

True, the country’s division was created to allow us to become more united.

We can heal ourselves properly when we accept the truth about our deep wounds.

What is one thing that you recommend to everyone as a successful entrepreneur?

One thing that I do as an entrepreneur is prayed.

I say little prayers every two seconds, and it’s something I recommend to everyone.

When I create something new, I often feel a sense of peace.

Which strategy has been most successful in growing your business?

My business has grown because I have been able to “hit the pavement.”

I have developed my business by getting up every morning and meeting cold contacts to discuss how a partnership could be beneficial.

This has allowed me to expand my t-shirt line into a more upscale boutique with more opportunities.

How did you overcome that failure as an entrepreneur?

As an entrepreneur, I failed to realize that networking events were not always successful.

For years, I would make introductions but not have any real connections.

After that, I switched to conferences and met like-minded people who shared the same goal. My career has grown exponentially.

Which business idea would you be willing to share with our readers?

I would be willing to share one business idea: a pharmacy delivery service for over-the-counter medicine.

Although many insurance companies accept mail-order prescriptions for medication, widows, seniors, and those with disabilities may not have the means to get to the pharmacy for the relief they need.

Which was the most expensive $100 you spent recently? Which and why?

The $100 that I spent the most was on a jacket that will be comfortable throughout my weight loss journey.

It’s a great fit now, but I will be able to wear it even better later.

Which piece of software or web service can you use to help you be more productive?

Canva is one web service that has helped me be more productive.

Canva allows me to create memes on social media using excerpts from my writings.

It allows me to move easily when I feel inspired.

Which book would you recommend to our community? Why?

I suggest that everyone in our community read the Book of Proverbs.

It is a treasure trove of ancient wisdom that can be used to help entrepreneurs make better judgments.

Which quote is your favourite?

“Now unto Him Who is able to accomplish exceedingly abundantly beyond all that we ask or imagine, according to His power that works in us,”


This tells me that I’m not alone at the top of my company because God is there with me. His blessings are beyond my imagination!

What are the Key Learnings “Alicea Joy Davis ” could offer to Enterprenuer readers?

Listen to your customers. Your customers’ ideas will help you grow your business and reach goals you might not have thought of.

Tailor your company around your strengths and multiple talents.

Believe in God and believe in yourself to bring about the new vision.


Enterprenuer is a social interview and story publishing platform for entrepreneurs, founders, businessmen, businesswomen, startups, and anyone who inspires people globally.

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