Meet Erica Groussman, CEO of TRUWOMEN

April 14, 2022
4 mins read
Erica Groussman CEO of TRUWOMEN
Erica Groussman CEO of TRUWOMEN

Erica Groussman is a mother, wife, and wellness expert. She is the CEO and co-founder of the nutrition company TRUWOMEN.

This indulgent nutrition company creates clean and natural nutrition bars that taste like traditional desserts.

Her products and business model are designed to empower women and develop healthier products for a better world.

Molluscum Away is her company’s founder and CEO. It provides natural remedies for molluscum.

Her businesses were inspired by her family and her pursuit of total wellness.

She is a fitness guru, a mother to her children, and the wife of Mark Groussman.

What is the story of TRUWOMEN?

Being a mom, I was always on the go and couldn’t help but notice that many snacks tasted bland.

Or worse, they have clean ingredients but taste like cardboard.

I knew that I wasn’t the only one who wanted clean snacks I could proudly eat.

The more women I met, I realized that I wasn’t alone.

How do you stay productive?

Every day is different because I have many hats: wife, mom, CEO.

We all help out, as the TRUBRANDS team has a small staff.

My morning routine is to get up early and do a workout before getting ready to take my children to school.

Next, I check my work calendar and start to mark off the items that need to be done for the day.

​How do you bring ideas to life?​

Just get it done. It is easy to get caught up in the belief that you have to have everything in order before you can start.

It was simple for me to start and put one foot in front of the other.

It doesn’t matter how grand my plan is. I see that culture, logistics, and other moving parts create less tension.

I can start and let the ideas evolve naturally.

What’s your favorite trend?

The current explosion of new business is fantastic to me.

It’s finally a time when hobbies and careers don’t have to be at odds.

You can find the thing you love, do market research to identify consumer needs, then build your way to making money doing what you are passionate about.

It’s easy to get started with technology.

​What habits make you productive?

Entrepreneurship is one of my most fulfilling and rewarding experiences.

It’s my passion to promote products I am passionate about and connect with like-minded business people.

Being able to do this for my company is so wonderful.

If I had to give advice, it would be to be available, surround yourself with more intelligent people, and take risks for what keeps you awake at night.

What’s your advice for the Noob?

You must stop saying sorry! Don’t get me wrong. There is a time and place for apologies.

But, like many women, I have gotten used to profusely apologizing when it doesn’t matter.

I would ask my coworker for an update on a project and then reply with “I’m sorry” again.

After someone pointed it out, I realized my workplace habit of using “I’m Sorry” to cover my confident and strong work personality.

I was able to see that my over-apologizing stifled my sincerity and misrepresented me as a leader within the company.

What is one thing we can all agree on?

Get your children involved! My childhood memories include a small business selling friendship bracelets and making $6/weekend with my local paper route.

Those early life lessons are what I attribute so much to my entrepreneurial spirit.

​What do you recommend as an entrepreneur?

I work out! I take 30-minute breaks for self-improvement. It helps me to focus better and improves my mood.

What’s your rich strategy?

Listen to my customers! I listen to my customers and ask them what they want in new flavors and where they would like them to be sold.

I get their responses which help me find unique places for my nutrition bars.

How do you overcome Failure?

Balancing motherhood and entrepreneurial work was one of my biggest challenges.

I couldn’t allow myself to relax and go off the grid. It’s easy to access work from anywhere.

But it requires discipline to set boundaries. I realized I couldn’t pour into an empty cup, so I made it a priority for me to recharge.

​Can you share a business idea?​

This gap isn’t limited to protein bars. Many packaged foods struggle to find the right balance between delicious and healthy, especially for kids.

This would be a fascinating area for a company to explore.

What’s your recent best buy? ​

I spent $100 on the best class bundle for Barry’s Boot Camp.

This high-intensity interval training program tones muscles and maximizes fat loss through running and weights was the best $100 I ever spent.

What are your favorite Softwares or Apps?

It is lifesaving. It helps me keep track of everything and syncs my professional and personal lives.

Simple as that, everyone has one on their phones.

But, I believe keeping your day organized is key to achieving any goal.

Which book would you recommend?

Simon Sinek’s Start with Why is a book that I find inspiring, particularly for people who want to create a lifestyle brand.

It discusses why some brands and people are more successful than others.

The book is centered around “The Golden Circle,” a powerful concept that allows brands and movements to be created and people to be inspired.

Simon Sinek gave a Ted Talk about the trendy book, and it is an excellent way for a quick overview.

​What’s your favorite quote?​

The old saying “Don’t sweat the little stuff” is still relevant.

Mother, wife, and entrepreneur, you will encounter something unexpected.

It is incredible how easier life can be when you let go of the little things and concentrate on the essential things.

TL;DR by Erica Groussman

Just get it done. It is easy to think that all your ducks must be in order before you start.

Don’t apologize! Don’t apologize too much. It takes away the sincerity and honesty of an apology.

Listen to your customers. Do not sweat the little thing.s


Enterprenuer is a social interview and story publishing platform for entrepreneurs, founders, businessmen, businesswomen, startups, and anyone who inspires people globally.

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