Meet Denyelle Bruno CEO of Perfect Union

May 13, 2022
3 mins read
Denyelle Bruno CEO of Perfect Union
Denyelle Bruno CEO of Perfect Union

The Los Angeles Business Journal awarded Bruno the 2020 CEO of the year.

She also received other prestigious leadership awards as CEO at Tender Greens.

There, she restructured the farm to fork restaurant chain to make it more accessible on a national scale.

She was part of the seven-member team that created Apple’s retail experience.

In 2001, she opened the first Apple store in Glendale, Calif.

She’s held leadership roles at some of the most prestigious brands in America, such as Drybar and Peet’s Coffee & Tea.

As President of Retail, she helped build one of the most popular brands in the beauty sector.

From where did the idea of a Perfect Union originate?

PERFECT UNION is our name. It refers to how we relate to customers.

We view them as friends and get to know them one-on-one.

We believe that the more we get to know you, then we will be able to serve you better.

How do you make your day more productive?

When I get one, I’ll let you know. This is a wild and exciting industry.

There aren’t many days like today, but it’s fun.

My rule of thumb when it comes to productivity is to touch something only once.

It doesn’t matter if it is a document that I need to read or an email.

I try to finish it before moving on to the next thing.

How can you bring your ideas to life?

If I have an idea that I am passionate about, it is easy to get energized.

They come to life when I talk about them with my team.

If the idea is excellent, it will ignite, and someone will take it to its completion.

Which trend is your favorite?

New research is being conducted on psychedelics. This could have a significant impact on society.

Which habit makes you more productive as an entrepreneur than another?

Exercise. Although it’s not always easy to do, I try my best to exercise at least four days per week.

What advice would your younger self give you?

Listen to those who hate you. There have been a few people who were wronged by the changes made in the world.

We need to hear something you believe is accurate and that nearly everyone agrees with.

The mushrooms are divine beings.

What is one thing that you recommend to everyone as a successful entrepreneur?

I don’t take things personally, and I give and take feedback continuously.

Which strategy has been most successful in growing your business?

Keep your eyes on the problem. I’m known for asking people what problem they are solving.

It’s incredible how many people who work on large projects don’t know the answer.

How did you overcome that failure as an entrepreneur?

Failure is not something I believe in. It all depends on how you end the story.

Which business idea would you be willing to share with our readers?

Halfway houses are available for divorcing couples.

One person may want to or need to leave their shared home in the initial stages of a divorce.

Many people cannot afford to move out of their homes or sign a lease.

It could be a great help to have a place where people can get back on their feet after a difficult transition.

Which was the most expensive $100 you spent recently? Which and why?

Judy is my cannabis plant. The plant was my own, but I did not pay any money.

I did, however, purchase a pot, good soil and a grow light for her.

Which piece of software or web service can you use to help you be more productive?

Although it’s simple, I use notes on my iPhone to keep track of everything.

Notes are helpful when I need to remember something in the middle of the night.

Notes are helpful if I have to remember what I need to purchase.

I can make notes if I remember something I want to write in a book.

P.S. Notes can also be used to scan documents.

Which book would you recommend to our community? Why?

How to Change Your Mind Michael Pollan

Which quote is your favorite?

People lose power most often by believing they don’t possess any.

Alice Walker

What could the Key Learnings “Denyelle Bruno” offer to Enterprenuer readers?

Be confident in your intuition and be aware of your unique talents.

It is not possible to be successful by copying the success of others.

Encourage your team to share your passions and ideas with you.

Everyone may not like you, your ideas, and your leadership style.

Be open to feedback and growth opportunities.


Enterprenuer is a social interview and story publishing platform for entrepreneurs, founders, businessmen, businesswomen, startups, and anyone who inspires people globally.

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